Q1. 請問您的年齡有多大？（單選題）

Q2. 您家庭背景？（單選題）

Q3. 您的性別：（單選題）

Q4. Your gender:（單選題）

• male

• female

Q5. Your grade?（單選題）

• Freshman

• Sophomore

• Junior

• Senior

Q6. Have you ever bought something online in the past 3 months?（單選題）

• yes

• no

Q7. What do you mainly buy online? [Multiple choice questions]（單選題）

• Dress shoes and hats

• ornaments

• electronic product

• Daily necessities

• Cosmetics

• book

• others

Q8. Why do you choose online shopping? [Multiple choice questions]（單選題）

• A .Convenient and fast, saving time

• B. Complete variety

• C. Cheapness

• D. Fashionable and interesting

• E. Hard to buy in physical stores

• F. Online shopping time is unlimited

• G. other

Q9. How often do you shop online?（單選題）

• A. Once a day or more

• B.4-5 times a week

• C.Once a week

• D.5-6 times a month

• E.Once a month

• F. Less than once a month

Q10. When shopping online, what is the longest time you can accept delivery of goods?（單選題）

• A. 2 to 3 days

• B. 4 to 5 days

• C. 6 to 7 days

• D. 8 to 10 days

• E. No requirement

Q11. How much do you spend on online shopping on average every month?（單選題）

• A. Under 100 yuan

• B. 100 to 300 yuan

• C. 301-500 yuan

• D. 501-1000 yuan

• E. More than 1000 yuan

Q12. What kind of promotion do you like?（單選題）

• A. Free postage

• B. At a discount

• C. Give and take gifts

• D. Give away Coupons

• E. Other

Q13. What is your attitude towards online payment methods such as online banking, Alipay and Tenpay?（單選題）

• A. Rest assured, convenient, fast and safe

• B. Be relatively assured

• C. Not assured, not safe

Q14. In the process of online shopping, you think the factors that affect your choice of products are ranked from the most to the least.（單選題）

• A. Security of Payment

• B. Business integrity

• C. There is a gap between the picture and the real thing

• D. The product quality is not up to standard

• E. The goods were damaged during shipment

Q15. Overall, are you satisfied with online shopping?（單選題）

• A. Be quite satisfied

• B. Be more than satisfied

• C. General

• D. Be not satisfied with

• E. Be very unsatisfied

Q16. Do you plan to shop online in the next year（單選題）

• Yes

• No

Q17. Sorted by the number of products you have bought online（單選題）

• Books and video

• Clothes and accessories

• Mobile phones and digital products

• Lifestyle and sporting goods

• Cosmetics

• Food category includes (vegetables, fruits and snacks)

Q18. which shopping websites do you use most frequently? [ranking question]（單選題）

• Taobao

• pinduoduo

• tmall

• Jingdong

• vipshop

• Dangdang

Q19. what is the impact of the current epidemic on online shopping ?（填空題）

Q20. In the process of online shopping, whether cheated experience（填空題）

Q21. What do you do if you realize you've been cheated（填空題）

Q22. what are your worries and complaints about online shopping?（填空題）

Q23. what are the behaviors of the merchants that make you dissatisfied during the festival promotion?（填空題）

Q24. have you encountered any difficulties in online shopping?（填空題）

Q25. what do you think of the prospect of online shopping in the college students' market?（填空題）

Q26. What do you do if you buy something online that is undesirable or of questionable quality? (Choose at least three)（單選題）

• I don't have much to eat anyway

• So angry that he stopped shopping online

• Want to return or exchange, but don't know what channel to use

• Put forward a return request to the online sales store

• File a complaint with the Consumer Association

• Appeal to the relevant administration

Q27. what else needs to be improved about online shopping?（填空題）