Q1. 教育程度（單選題）
Q2. 請(qǐng)問(wèn)您目前的婚姻狀況？（單選題）
Q3. When talking about HCC products/service, what products/service will come into your mind?（多項(xiàng)填空題）
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2
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Q4. Please enter your mobile phone number registered on home credit platform, the membership card would be sent to you via your mobile phone number.（填空題）
Q5. Where do you know about HCC marketplace?（多選題）
I found it by myself when browsing the APP
Friends/relatives
HCC tele sales
HCC SA
HCC SMS
HCC Wechat subscription account
HCC APP news(Pop up etc.)
Tik Tok
Others, please specify:
Q6. Of the following sentences, which are in line with your perceptions towards HCC Marketplace?（多選題）
Focus on 3C products (Computer and mobile phones)
Limited commodity coverage and many of the commodities that I want to buy is not available
Authentic guaranteed
CNY 9.9 with delivery cost activity
Seckill activity available
Shopping will return a amount of money, which can be used for the next purchase
Low price guaranteed
Can be paid by WeChat
Can only be paid by HCC installment
Poor IT system/often jam/pages fail to open or open slowly
Return Guarantees within 7 days
I don’t know much about HCC MKP
Others, please specify:
Q7. In the past month, which of the following statement best describe your experience with HCC MKP?（單選題）
Haven't clicked the MKP
Clicked the HCC MKP without any browsing commodity/promo
Browsed commodity/promo but didn't select any commodity
Selected commodities but didn’t pay
Purchased commodity once
Repeatedly purchased
Others, please specify:
Q8. Why haven't you clicked the HCC Marketplace?in P1M?（多選題）
I didn't have shopping plan/purchasing needs
I seldom shop on line
I would only shop in large e-com platforms like JD/Tmall etc.
I've browsed the commodities before but haven't found anything that I am interested
I don't trust the HCC Marketplace
I don't know what the function of HCC Marketplace
Don't need to take a loan to buy daily necessities
Others, please specify:
Q9. Why you've clicked the MKP but haven't browsed any commodity or promo from HCC MKP in P1M?（多選題）
I've clicked the wrong place
I've clicked the MKP out of curiosity
It's hard/takes much time to log in
The pop-up news attracted me to click the MKP but I show no interest to the landing page
Others,please specify:
Q10. You've browsed the commodity in HCC MKP, why haven't you selected any commodity?（多選題）
The commodity description is not clear
No consumer comments available
It doesn't have the commodity that I want
Worry about fake/poor product quality
Worry about the after sale service
The commodity price is higher than other e-com platform
The interest rate is high
Don't know how and when to do repayment if purchase
The operation is troublesome/the process is tedious
It's hard/takes much time to log into product page
I can only pay by WeChat and can not paid by HCC installment
The limit is too low to cover the commodity price
Others,please specify:
Q11. You've selected certain commodity in HCC MKP, why haven't you paid for it?（多選題）
The commodity description is not clear
No consumer comments available
It's not the commodity that I want
Worry about fake/poor product quality
Worry about the after sale service
The commodity price is higher than other e-com platform
The interest rate is high
Don't know how and when to do repayment if purchase
It's difficulty to key in the address
The payment process is troublesome/the process is tedious
It's hard/takes much time to log into the payment page
I can only pay by WeChat and can not paid by HCC installment
The limit is too low to cover the commodity price
Slow delivery speed
Others,please specify:
Q12. What are the drivers or main reasons that you choose to purchase from HCC Marketplace?（多選題）
0 down payment,0 interest rate
The commodity is cheaper than other e-Com platforms
Shopping will return a amount of money and could be used for next shopping
HCC had sent me a coupon to use in marketplace
Authenticity commitment: It has the policy of compensation for fake product
It offers good after sale service
I could purchase the commodity by installment
I could use the MKP limit to buy the commodity
I could use WeChat to do the payment
I trust HCC for its good previous usage experience
Friends/relatives recommended me to purchase
Others,please specify:
Q13. What are the drivers or main reasons that you choose to repeatedly purchase from HCC Marketplace?（多選題）
0 down payment,0 interest rate
The commodity is cheaper than other e-Com platforms
Shopping will return a amount of money and could be used for next shopping
I can use the returned money to buy the commodity
HCC had sent me a coupon to use in marketplace
Authenticity commitment: It has the policy of compensation for fake product
It offers good after sale service
I could purchase the commodity by installment
I could use the MKP limit to buy the commodity
I could use WeChat to do the payment
I trust HCC for its good previous usage experience
Friends/relatives recommended me to purchase
Others,please specify:
Q14. Will you shop in HCC marketplace in the future one month?（單選題）
Definitely not
Probably not
Not sure
Probably will
Definitely will
Q15. Why won't you shop in HCC marketplace?（多選題）
Worry about fake/poor product quality
Worry about the after sale service
Limited coverage of commodities/Don’t have the commodity that I want
Only shop in big e-com platform as Tmall and JD
I seldom shop online
Needn’t take loan to buy daily necessities
I am not familiar with HCC marketplace
I don’t have shopping needs on 3C products at the moment
High price of the commodity
High interest rate for installment
The operation is troublesome/the process is tedious
Don't know how and when to do repayment if purchase
Don't know how to make purchase in HCC Marketplace
Slow delivery speed
Others, please specify:
Q16. Have your heard of or seen any of the below marketplace?（多選題）
MU marketplace
MS Anyihua marketplace
Fenqile marketplace
HCC marketplace
JD marketplace
Suning marketplace
360 Jietiao marketplace
None of the above
Others, please specify:
Q17. By doing what kind of changes or improvement, will increase you willingness to shop in HCC marketplace?（填空題）
Q18. What are the top factors that you considered when choosing to shop at one e-com platform or another?（多選題）
Variety of products
Ease of searching the commodities that I want
Product quality
Authentic guaranteed
Return?goods?unconditionally
Freight insurance
Price and promotion
Ease of payment
Delivery speed
Customer Service
Popularity of the platform
Friends/relatives' recommendation
Others,please specify:
Q19. 您的建議？（填空題）
