Q1. 您家庭背景所在地是?(單選題)
Q2. 您的性別是?(單選題)
Q3. 工作年限(單選題)
Q4. 你多久更換一次手機(jī)?How often do you change your cell phone(單選題)
1年 one year
2年 two years
3年 three years
4年 four years
Q5. 你更愿意購(gòu)買(mǎi)的手機(jī)?Which cell phone would you rather buy ?(單選題)
華為手機(jī) Huawei Phone
蘋(píng)果手機(jī) iPhone
Q6. 你為什么愿意購(gòu)買(mǎi)華為手機(jī)而不是iPhone?Why would you buy a Huawei phone instead of an iPhone?(多選題)
愛(ài)國(guó),喜歡國(guó)產(chǎn)手機(jī)。Patriotic, like domestic mobile phones
華為手機(jī)有5G,方便 Huawei phones have 5G, convenient
經(jīng)常使用華為手機(jī),不習(xí)慣iPhone的操作系統(tǒng)often use Huawei phones and am not used to the operating system of iPhone
華為手機(jī)的價(jià)格比iPhone便宜Huawei phones are cheaper than iphones
同等價(jià)位,華為手機(jī)的性?xún)r(jià)比高于iPhone Huawei phones are more cost-effective than iphones at the same price
Q7. 你更愿意通過(guò)哪個(gè)數(shù)字媒體去了解一個(gè)新的手機(jī)?Which digital media would you rather learn about a new phone?(單選題)
電視廣告 Advertising on TV
電腦廣告 Advertising on computer
手機(jī)上的廣告 advertising on the phone
Q8. 你如何了解的手機(jī)品牌?How do you know the smartphone brand?(多選題)
電視廣告 advertising on TV
電腦廣告 Advertising on computer
手機(jī)品牌的官網(wǎng)The official website of smartphone brands
聽(tīng)朋友介紹 Listen to a friend
先自己網(wǎng)上了解再去線(xiàn)下門(mén)店詢(xún)問(wèn) Understand oneself first on the net again go to line store inquiry
Q9. 你為什么愿意購(gòu)買(mǎi)iPhone而不是華為手機(jī)?Why would you buy an iPhone instead of a Huawei phone?(多選題)
iPhone性?xún)r(jià)比高 IPhone is cost-effective
國(guó)外的肯定比國(guó)內(nèi)的好 Foreign ones are definitely better than domestic ones
價(jià)格高的手機(jī)好Expensive phones are better
經(jīng)常使用iPhone,不習(xí)慣華為手機(jī)的操作系統(tǒng) often use iPhone and am not used to the operating system of Huawei phones
因?yàn)楦嗟娜嗽敢赓?gòu)買(mǎi)iPhone,所以也跟著買(mǎi) Because more people are willing to buy iphones, they are buying them
Q10. 你是如何選擇要購(gòu)買(mǎi)的手機(jī)?How do you choose which phone to buy?(單選題)
哪個(gè)有折扣就買(mǎi)哪個(gè)Buy whichever one has a discount
會(huì)先了解手機(jī)的性能再選擇購(gòu)買(mǎi)哪種手機(jī)Will first understand the performance of the phone before choosing which phone to buy
Q11. 你在選擇手機(jī)的時(shí)候會(huì)關(guān)注手機(jī)的哪些方面?What do you look for when choosing a phone?(多選題)
外觀時(shí)尚 Appearance fashion
芯片,相機(jī)等硬件質(zhì)量好 Chips, cameras and other hardwar
功能強(qiáng)大 powerful
價(jià)格實(shí)惠 affordable
Q12. 你希望華為手機(jī)在哪方面有待提高? What do you want huawei phones to improve on?(多選題)
外觀形象 Appearance of the image
提高手機(jī)像素 Improve your phone's pixelsv
改善CPU發(fā)熱問(wèn)題Improve CPU heating
將外觀改進(jìn)的更加吸引人 Improve the appearance to be more attractive
擴(kuò)大電容量,延長(zhǎng)待機(jī)時(shí)間 Expand power capacity and extend standby time
Q13. 你是通過(guò)什么渠道購(gòu)買(mǎi)華為手機(jī)的?How do you buy huawei phones?(單選題)
線(xiàn)下門(mén)店購(gòu)買(mǎi) Offline store purchase
網(wǎng)購(gòu) Online shopping
Q14. 您更接受哪個(gè)價(jià)位的手機(jī)?Which price do you prefer?(多選題)
2000元以下 2000 yuan of the following
2000-2999元 2000-2999 yuan
3000元-3999元 3000 yuan - 3999 yuan
4000元-4999元4000 yuan - 4999 yuan
5000元以上 More than 5000 yuan
Q15. 你認(rèn)為華為手機(jī)可以通過(guò)怎樣的手段提高促銷(xiāo)?How do you think Huawei mobile phones can be promoted?(填空題)