Q1. 文化程度（單選題）
Q2. 您家庭月收入？（單選題）
Q3. 您的家庭居住地是？（單選題）
Q4. Your gender 您的性別（單選題）
A. Male 男
B. female 女
Q5. Your age 您的年齡（單選題）
A. 15 ~ 20 years old 15～20歲
B. 20 ~ 30 years old 20～30歲
C.30 ~ 40 years old 30～40歲
D. Others 其他年齡
Q6. How do you get to know KFC? 您如何認(rèn)識的肯德基（多選題）
A. Network 網(wǎng)絡(luò)
B. Leaflets 傳單
C. friends recommend 朋友介紹
D. TV ads 電視廣告
E. other 其他
Q7. Have KFC ads affected your life? 肯德基廣告影響您的生活嗎（單選題）
A. will 影響
B. Occasionally 偶爾
C. No 不影響
Q8. Which fast food restaurant would you prefer? 您更喜歡哪家快餐店（多選題）
A. KFC 肯德基
B. McDonald’s 麥當(dāng)勞
C. Wallace 華萊士
D. Burger King 漢堡王
E. Other 其他
Q9. When do you usually go to KFC for 您通常什么時候去肯德基（單選題）
A.Breakfast 早餐
B.Lunch 午餐
C.Dinner 晚餐
D.Any other time 其他任何時間
Q10. How often do you go to KFC in the past six months? 在過去6個月您多久去一趟肯德基（單選題）
A. twice or less times a month 每個月兩次或更少
B. three to five times a month 每個月三到五次
C. six to eight times a month 每個月六到八次
D. nine or more times a month 每個月九次或者更多
Q11. How do you like the taste of KFC? 您覺得肯德基味道怎么樣（單選題）
A. Very good 不錯
B. so-so 一般
C. It tastes bad 不是很好
Q12. What's your reason for going to KFC? 您去肯德基的原因是什么（多選題）
A.The price is reasonable 價格合理
B.suits his taste 符合口味
C.is rich in products 產(chǎn)品豐富
D.Family and friends like 家人朋友喜歡
E.dining environment and good atmosphere 用餐環(huán)境和良好的氛圍
F.Good staff service 良好的員工服務(wù)
G.Fast serving 服務(wù)速度快
H.other 其他
Q13. Have you ever experienced any food abnormalities in KFC? 您在肯德基有沒有遇到過食品異常的情況（單選題）
A. has (if you choose this option, question 11 is required) 有（需要回答11題）
B. has not (if you choose this option, question 11 can be skipped) 沒有（不需要回答11題）
Q14. Are KFC staff well-dressed, well-served and highly qualified? 肯德基的員工是否穿衣得體，服務(wù)周到、素質(zhì)高（單選題）
A. agrees with the former 同意前者
B. agrees with the latter 同意后者
C. The latter did not agree with the former 后者不同意前者同意
D. The former and the latter agree 前者和后者都同意
Q15. Is KFC's environmental hygiene and food hygiene satisfactory to you? 肯德基的環(huán)境衛(wèi)生和食品衛(wèi)生是否令您滿意（單選題）
A. is very dissatisfied 非常不滿意
B. is not satisfied 不滿意
C. is satisfied 很滿意
D. is very satisfied 非常滿意
Q16. Have you been properly handled when you have experienced food problems at KFC? 當(dāng)您在肯德基遇到食品問題時，您是否得到了妥善處理（單選題）
A. gets that 得到
B. is not obtained 沒有獲得
Q17. Is the environment quiet and comfortable? 環(huán)境是否安靜舒適（單選題）
A.Its quiet and comfortable 安靜舒適
B.Not quiet but comfortable 不安靜但舒適
C.Not quiet and comfortable 不安靜也不舒適
D.Quiet is not comfortable 安靜不舒適
E.Quiet but uncomfortable 安靜但不舒適
Q18. How fast do you think KFC serves food? 您認(rèn)為肯德基提供食品的速度有多快（多選題）
A. Very soon 很快
B. Faster 非常快
C. General 一般
D. Slower 較慢
E. is very slow 非常慢
Q19. If KFC launches a new product, will you try it? 如果肯德基推出新產(chǎn)品，你會嘗試嘛（單選題）
A. will 會
B. No 不會
C. It depends 看情況
Q20. Would you like to buy KFC again? 您想再次購買肯德基嗎（單選題）
A. would love to 非常愿意
B. is willing 愿意
C. is not willing 不愿意
D. is very reluctant 很不情愿
Q21. Do you think the per capita consumption of KFC is reasonable? Did you get the appropriate dining and service experience? 您認(rèn)為肯德基的人均消費合理嗎？您是否獲得了適當(dāng)?shù)牟惋嫼头?wù)體驗？（單選題）
A. Its too expensive, you don't need to spend so much for a meal 太貴了，一頓飯不用花這么多錢
B. Its a little more expensive, but the service and the environment are good 價格稍貴，但服務(wù)和環(huán)境不錯
C. is reasonable and can accept the price 合理且能接受價格
D. Reasonable, good value for the service and environment 合理，物有所值的服務(wù)和環(huán)境
Q22. How likely are you to recommend KFC products to a friend or colleague 您向朋友或同事推薦肯德基產(chǎn)品的可能性有多大（單選題）
A. is unlikely 不太可能
B. is highly likely 極有可能
Q23. What aspects do you think KFC needs to improve or improve? Please give your comments or suggestions. 您認(rèn)為肯德基在那些方面需要改進(jìn)？提出你的建議（填空題）
